XO/Commerce employs a radically new technology created by Genesis called Er/a (Entity, Relationship, and Attribute), a derivative of Expert Systems and Artificial Intelligence.

Er/a transforms business concepts and ideas into computer language with the speed of today's business. This new programming technology redefines traditional software development into a coherent, seamless process. Based on the ER/1 concept from the Department of Defense, Er/a extends Database Management Systems capabilities and virtually eliminates modifications needed for database enhancements. Er/a reduces systems analysis time, and provides information technology professionals with reusable programming templates that shorten the development cycle, which dramatically reduce maintenance costs.

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